Retargeting ads are a powerful tool to convert casual interest into sales, especially for niche products like porcelain sculptures. Here’s how to maximize their effectiveness:

1. Segment Your Audience: Tailor ads based on user behavior. Show different designs to visitors who viewed specific sculptures versus those who abandoned their cart.

2. Highlight Unique Selling Points: Emphasize craftsmanship, limited editions, or artist stories to reignite interest.

3. Use Dynamic Ads: Automatically display the exact sculptures users viewed, paired with persuasive CTAs like "Limited Stock—Buy Now!"

4. Leverage Social Proof: Incorporate testimonials or awards to build trust and urgency.

5. Optimize Timing: Retarget within 24-48 hours of initial interest, then follow up with gentle reminders.

By combining these tactics, you can turn fleeting interest into lasting sales for your porcelain sculptures.