Selling wood carvings to a global audience requires a strategic approach to marketing. The most effective channels include eCommerce platforms like Etsy, Amazon Handmade, and eBay, which cater to handmade and artisanal products. These platforms offer built-in audiences and robust search functionalities to help buyers discover your work.

Social media platforms such as Instagram, Pinterest, and Facebook are invaluable for showcasing the intricate details of wood carvings. Visual content like high-quality photos and videos can engage potential buyers and drive traffic to your online store. Paid advertising on these platforms can further amplify your reach.

Niche marketplaces like UncommonGoods or ArtFire target customers specifically interested in unique, handmade items. Listing your products here can connect you with a dedicated audience willing to pay premium prices.

Content marketing, including blogs and YouTube tutorials, can establish your expertise and attract organic traffic. SEO-optimized articles about wood carving techniques or cultural significance can draw in enthusiasts.

Finally, collaborating with influencers in the handmade or home decor space can introduce your carvings to new markets. By leveraging these channels, artisans can effectively expand their global reach and boost sales.